Superbet Group, a leading global player in technology and entertainment, has officially rebranded as Super Technologies, now simply known as Super. The rebrand reflects the company’s evolution, expanded vision, and commitment to creating innovative solutions in a rapidly transforming digital landscape.
The company will continue operating its successful commercial brands across Brazil, Romania, Poland, Belgium, and Serbia, while pursuing new opportunities for global expansion. Customers, partners, and affiliates can expect the same trusted products they know today.
“Super represents a natural progression from a global sports betting and gaming operator to a technology company shaping the future of play,” said Hans-Holger Albrecht, chairman of the board. “This rebrand underscores our commitment to fan-centric entertainment, delivering lasting value to customers, partners, and communities.”
Founded to create and operate widely adopted betting and gaming apps, Super has evolved into a diversified technology organization, pioneering the next era of digital entertainment. The rebrand highlights this transformation and positions the company for the next stage of growth.
“As we expand into new areas, our brand reflects both our heritage and ambition,” said Sacha Dragic, founder and CEO. “The Super playstack is more than a technology foundation—it is our growth engine. It will enable faster brand launches, stronger partner ecosystems, and deeper fan engagement, powering the new generation of immersive entertainment experiences.”
Albert Simsensohn, deputy CEO, added: “Our mission is to build the technology that powers next-generation sports, gaming, and fan experiences. We aim to transform everyday interactions into loyalty, and loyalty into meaningful engagement. Super’s platform will cater to players, partners, and fans alike, combining product solutions with original content to deliver the full entertainment experience.”
With this rebrand, Super is poised for its next phase of global growth, blending a strong track record in sports betting and gaming with a bold vision for technology-driven entertainment. Guided by innovation, responsibility, and customer-centricity, Super is committed to delivering a world-class entertainment ecosystem that strengthens its market leadership and shapes the future of play worldwide.